This program is strategically positioned to support the pivotal role of CAMs competencies and channel management practices in driving their partners to capture the Adobe sales opportunity in alignment with Adobe's objectives.

Since the program launch at SKO 2023, with program global results to date:

• 82% workshop attendance, 94% program eLearning completion and 18% skill uplift globally
• Introduction of the CAM Business Planning toolset to standardize business planning and execution management practices for both internal and partner-facing activities.
• Business Planning Credentialing of 80 CAMs (98% of CAMs globally) - underpinned by CAM manager involvement in the skills assessments for standardised approach and competencies
• CAM Keys to Success foundations, including credentialing, integration into the CAM new hire learning journey
• Kick off of Keys to Success - Level II and the CAM Manager Coaching program.
• Expanding the Keys to Success program in Q2 for partner funded heads and distributer Business Managers /Adobe Product managers to drive focus, commitment and performance for Adobe sales efforts.

To explore use cases of CAM Keys to Success program, please find testimonials across geos , as well as the overview of the foundational CAM program.

APAC India | APAC China | EMEA | Japan | NA | LATAM