Présentation du guide des ventes de Substance 3D > Préparation
Mises en situation
Avec les mises en situation, les vendeurs ont accès à une série d’activités, d’aides et de conseils visant à optimiser la vélocité des ventes et les conversions. Utilisez les mises en situation ci-après pour cibler différents types de clients.
Élargissement aux designers graphiques (connaissance élémentaire de la 3D)
Cohorte de clients : designers graphiques découvrant la création en 3D
Zone géographique : monde entier
Valeur ajoutée pour les clients : l’objectif de cette discussion est de cibler les clients B2B de Creative Cloud qui utilisent Photoshop et Illustrator et ont éventuellement testé Dimension, mais qui ne se servent pas d’Adobe Substance, et de les amener à la photographie virtuelle. Ces clients doivent élaborer du contenu visuel de qualité à grande échelle et cherchent des moyens plus efficaces et plus rentables de le faire.
Personas : Cette formule d’abonnement s’adresse aux designers graphiques qui utilisent les applications Creative Cloud et souhaitent réaliser des photos virtuelles.
Expand to 3D and product designers (advanced knowledge of 3D)
Customer cohort: 3D and product designers familiar with 3D design
Geo: Worldwide
Customer value proposition: The objective of this play is to target existing Creative Cloud B2B customers who are not currently using Adobe Substance 3D but are using Photoshop and Illustrator, and potentially competitive 3D solutions such as Mari, Quixel, and Keyshot and/or 3D solutions like Rhino, Blender, Maya, Cinema 4D, and Unity. These customers have a need to develop high-quality visual content at scale and are looking for more efficient and cost-effective ways to do this. Their specific output might include virtual photography, product packaging designs, product design, graphics, or animated videos.
Personas: For graphic designers, product designers, and 3D artists using Creative Cloud applications who want to create virtual photography, design product packaging, or create graphics and animated videos
Connect with Substance 3D webinar attendees (some knowledge of 3D)
Customer cohort: Substance 3D webinar attendees
Geo: Worldwide
Customer value proposition: The objective of this sales play is to reach out to existing Creative Cloud B2B customers and prospects who have attended a recent Substance 3D webinar.
The past webinars focused on:
3D design
3D end-to-end pipeline
Materials and textures
These customers are not currently using Adobe Substance 3D but are most likely using Photoshop and Illustrator, and potentially Dimension as well as third-party 3D solutions such as Mari, Quixel, Keyshot, Rhino, Blender, Maya, Cinema 4D, and Unity. These customers have a need to develop high-quality visual content at scale and are looking for more efficient and cost-effective ways to do this. Their specific output might include virtual photography, product packaging designs, product design, graphics, or animated videos.
Personas: For graphic designers, product designers, and 3D artists using Creative Cloud applications who want to create virtual photography, design product packaging, or create graphics and animated videos